Commercials Essay -- Advertisement TV Television Essays

CommercialsWith the change magnitude impact of media on our lives today it has create easier for companies to manipulate peoples minds through advertisement. With the introduction of TVs in virtu wholey every room in our homes, we are being constantly reached by mind manipulating commercials. This situation has become worse through the introduction of the military man Wide Web at many peoples offices or at peoples personal computers at home. The features show that it is impossible to go through a day without being bombarded with advertisements unless you live in the deepest part of the Amazon and sluice then it is likely that an American Express Employee bequeath find you to bargain you a replacement for your recently lost American Express character reference card.Since it is so easy to reach virtually every age stem through commercials, companies target specific audiences in their commercials to increase their profits. In fact you will observe that companies with big advert isement budgets will produce polar commercials for different successions of the day to target their desired audience. Also, most companies will advertise specific products to specific audiences however, Nike, one of the most well know and biggest companies in the world today, spends most of its advertisement budget to increase the prise of its brand name. It does so through providing an image of being cool, or an conjure up to peoples emotions. Nike also tries to affiliate it ego with the best players in all sports in order to provide credibility for the quality of their products in general.In 2002 Nike produced a commercial for the soccer world cup. For this commercial Nike gathered two dozen of the best soccer players from around the globe to play in a tournament format nobody has e... ...nce and to convey an image of being a cool brand clearly shows that Nikes priority is not to exchange only one specific product at a time but to keep their customers loyal to their brand s o they do not have to worry about individual products since no matter what descriptor of equipment Nike produces, as long as it has the Nike symbol on it, it will self itself automatically due to the brands fame. Overall, I think Nikes advertisement name and address can plainly describes as an attempt to outscore everybody else.Works CitedNike. dinner gown Tricks. Advertisement. TNT. Phoenix. 1 March 2002.Nike. Ball Tricks Bloopers. Advertisement. HBO. Tallahassee. 1 September 2002.Nike. Hello adult male. Advertisement. CBS. Atlanta. 1 March 1997.Nike. World Cup Spot 1994. Advertisement. USA. Miami. 1 July 1994.Nike. World Cup Spot 2002. Advertisement. FOX. New York. 1 July 2002.